TL;DR: “2030 or Bust” outlines a strategy to close a 19 gigaton emissions gap by 2030, critical for keeping global warming within 2°C. It focuses on engaging individuals and small groups to reduce their carbon footprint through a simple, gamified approach. The plan involves starting with high-emissions/high-income demographics, shifting perceptions about climate change, forming strategic partnerships, and leveraging local actions. Developed with expert collaboration, the goal is to mobilize 500 million participants globally for a collective reduction in emissions. aligning with increasing public concern and awareness about climate change.
The Problem: The 19 Gigaton Gap: A summary of our document
on the science behind our methodology
The document begins by highlighting the urgency of reducing global annual emissions by 10 gigatons (Gt) by 2030 to limit global warming to 2°C, as outlined by the UNEP Emissions Gap Report. It identifies a significant gap left by national agreements and pledges from the Paris Agreement, particularly the lack of a framework for individual and small group/business actions in reducing emissions.
The document emphasizes the critical timeframe, explaining that by 2030, our opportunity
to significantly impact climate change will diminish due to the limited carbon budget
Rationale and Methodology.
2040 or Bust’s mission is mobilizing humanity to end the climate crisis.
The approach focuses on simplifying and gamifying the process, making it easy and engaging for
individuals to participate in reducing their carbon footprint.
Phased Approach to Research & Development
The Strategy includes a phased user engagement, starting with data used on
US national averages and later incorporating more localized data like zip codes
and specific global regions.
Vetting the Approach
The methodology and structure were developed in collaboration with experts like Joep Meijer
and Prof. Dr. Niklas Hohne and reviewed by Laura Segafredo.
Aggregating Participation to Total Carbon Saved
The strategy outlines the need for a significant number of global participants to reduce their carbon emissions,
aiming for a collective reduction of 19Gt.
Market research indicates a growing awareness and concern about climate change across
various demographics, presenting a ripe opportunity for the initiative.
In essence, the document lays out a comprehensive, phased, and strategically informed plan
for 2030 or Bust to mobilize global participation in significantly reducing carbon emissions, thereby
addressing the climate crisis.