Our Big Idea
We’re here to break up the status quo—the mindset that says the climate crisis is too big, too complicated, or someone else’s problem. We’re shining a light on something deeper: resignation—that quiet voice that says “I can’t make a difference.” That’s the real enemy. Not people, not politics, not even carbon. It’s the belief that nothing we do matters. We’re disrupting that belief.
Our mission is to empower people to wake up from that resignation and step into a new possibility: that you can be the one who leads your community in owning the climate crisis—and ending it.
We call this the World On Wheels community. It’s a growing network of people around the world taking real action and inspiring others to do the same. No shame, no blame—just people waking up, stepping up, and creating impact together. This isn’t about doing your best. It’s about doing what’s necessary. And it starts with you. Click below to meet our team.
Our Mission:
The mission of 2030orBust is to empower Humanity in ending the climate crisis.
How we do this is by educating, inspiring, and equipping individuals to confront the mythology that ending the climate crisis is up to someone other than me.
Building a global community, we provide the tools for people to measure the difference that they are making in reducing their carbon footprint. We do this through events, educational programming, media, a newsletter, and an online community.
Vision:
Inspire, Engage and Equip individuals to Own The Climate Crisis.
Core Values:
Guerillas for Climate Change: We bring the game to where it is, the field. This is yours!
We give access to the people in the stands to be in the game.
Buck the Status Quo: The prevailing context (i.e. doing our best, doing what we know, etc.)
does not provide the opportunities and actions to resolve the situation. We expose the
prevailing context such that a new context is available.
The Life Altering Power of a Stand: Honoring a stand leaves you undauntable in
the face of anything!
Action Gives Traction: What matters is ACTION. PERIOD.
This is for Everyone who wants it: There is a seat on this train for anyone who is
willing to be responsible for that seat.
Our Strategic Path:
We’ve charted a strategy that calls upon 500 million people to action. By targeting key communities,
we aim to close crucial gaps that are pivotal to the climate narrative.
Strategy:
Bridge the emissions and consciousness gaps by 2030. This is accomplished by empowering 500 million people to take action. We work with Skaters, thoughtful risk-takers and divergent pioneers, waking humanity to its power and the ability to end the climate crisis. We are willing to risk it all to reshape the future.
