Ordinary people do not typically see themselves as having any power in the face of the climate crisis. Most people see climate change as too complex, too big, something “out there” for governments or institutions to deal with and resolve, something we can get to later, all of which leaves people in a trance of hope, denial, best efforts, gestures and business as usual.

The 2030 or Bust team are just that–ordinary people who have said, “This is Mine.”

To wake people from that trance is the job of 2030 or Bust; to bring the reality of ending the crisis into the global consciousness and with it, the power for people everywhere to step up and make the critical difference.  We are not on track to end the crisis in time, and the next 10 years is our critical window of opportunity in which to radically reverse the emissions trend if we are to get on track.


Joe Rojas is on a mission to create a world where all entrepreneurs can thrive. He is passionate about business building, and business builders. Founder and CEO of Red Sapiens he has helped dozens of entrepreneurs create million-dollar businesses and then see explosive growth from there. A coach and technology evangelist he will help you design a business that will succeed for you and help you run it. He is always in your corner and always finding solutions. Joe is the author of “How Entrepreneurs Thrive” and has been a speaker at the SAGE summit and on PTI stages nationally.

Jackie Gonzalez is the CEO of J29 Associates, a strategy consulting firm in Austin, Texas. With over 20 years of VP/C-level experience in corporate sales, marketing, management and business and organizational development, she credits her “up through the ranks” success to the ability to lead teams and turnarounds while cultivating an environment of breakthrough performance. Working with CEOs and senior executives, Jackie has developed sophisticated solutions to business challenges with Fortune 100 companies including American Express, Allergan,
Marriott International, and Pfizer; government agencies including the USDA and the United States Institute of Peace, and associations such as AdvaMed and MassDevice. She holds a Bachelors degree from Boston College and a Masters degree from Boston University. Jackie serves on the board of Kids Matter International and the Executive Committee of the Patient Safety Movement Foundation. J29 Associates is headquartered in Austin; but Jackie works in airport clubs and anywhere there’s a power source besides herself. Jackie is the author of the book Creating Culture, Why Some Organizations Thrive While Others Survive.

Tony co-founded VSA Consult Group in 1985. He is an advocate, practitioner, and master coach of transformational leadership, which empowers the performance of corporate CEOs, executives, public leaders, and entrepreneurs to reach business success that exceeds any reasonable expectation.

“The entire thrust of breakthrough leadership coaching,” Tony explains to executives for whom incremental improvement is essential yet insufficient, “is to produce a platform for action and thinking that clearly and specifically accounts for, yet moves decisively beyond, the past, and that would never be predictable based on the past.”

A graduate of Harvard College, Class of ’69, Tony played for the ’68 “miracle” football team, the subject of the inspiring documentary, Harvard Beats Yale, 29-29. Tony holds a Masters in Education from the University of New Hampshire and a Certificate of Advanced Graduate Study in Counseling from Boston University. He is Chairman of the Board for 2030orbust.org which is committed to empower citizens to take direct action to end the climate crisis. He is a former Board member and Co-Chair for Getting Out/Staying Out, a social entrepreneurship organization that reduces recidivism at Rikers Island Correctional Facility from 60+% to under 15%. He is a Global Investor in the Hunger Project, which empowers the most impoverished women in the world to end their own hunger.

Tony is married to Rosa Leader Smith, a master therapist/ healer, and has a daughter, Dr. Geneva Smith, who is a force of nature, a visionary leader in the world of anthropology, and a magnificent rugby player.

Bhavan Suri is a managing director for William Blair’s technology team. Prior to joining the investment banking group, Bhavan led equity research for the software sector where he was involved in more than 120 IPO offerings. Bhavan holds more than 18 years of investment banking experience at the firm, which has earned him recognition as “World’s Top Analyst” by Financial Times and Starmine.

Prior to William Blair, Bhavan spent five years building an enterprise company, Elytics, which focused on web analytics and customer experience in the software space. Elytics’ software was used by some of the world’s largest corporations, including IBM, GlaxoSmithKline (GSK), SBC, Verizon, and Anthem. 

Prior to building Elytics, Bhavan was a director with Answerthink (NASDAQ: HCKT), where he led the BI and data warehousing practice to deliver complex, large-scale implementations for companies such as Iron Mountain, Verizon, Newell Rubbermaid, and American Family.

Bhavan earned his M.B.A., from Northwestern’s Kellogg School of Management and his B.Sc. in physics (with honors) from Brown University. 

Blending her background in ecology and conservation with over 20 years in public education as a teacher, administrator, and transformational leader, Heather is out to empower young people to have THE say in their future. She is committed that the solutions to the crises facing humanity will come from the brilliance of young people thinking the unthinkable. Heather holds a Bachelors degree in science from Occidental College, a Masters degree from Seattle University, and is a University of Washington Danforth Graduate. She lives in Seattle, Washington where she enjoys exploring the great Pacific Northwest and beyond with her husband and their two children, Elliot and Penelope.


Laura is Executive Director and Chaiman of the Board of the 2° Investing Initiative. Prior to that she was Executive Manager of the UN’s Deep Decarbonization Pathways Project at Sustainable Development Solutions Network (a Global Initiative for the UN) and former lead author of the Emissions Gap Report. She was also Lead Economist at the ClimateWorks Foundation. She has PhD in Energy Studies from the University of Padova (Italy).

Prof. Dr. Niklas Höhne is a founding partner of NewClimate Institute. He is also Special Professor “mitigation of greenhouse gas emissions” at Wageningen University, The Netherlands. He follows the international climate negotiations since 1995. He led numerous studies related to the international climate change negotiations and national climate policies, for example several evaluations of countries’ performances in climate change. Niklas Höhne is lead author for the IPCC Fourth and Fifth Assessment Report for the chapter on climate policies and international cooperation. He is also lead author of the UNEP Emissions Gap reports 2010 to 2015. He created the Climate Action Tracker that tracks commitments and actions of countries on climate change. Niklas Höhne holds a PhD from the University of Utrecht for his dissertation on “What is next after the Kyoto Protocol – Assessment of options for international climate policy post 2012″. His work on sharing the effort of reducing emissions between countries led to the IPCC statement that developed countries would need to reduce emissions by 25% to 40% in 2020 compared to 1990 to be compatible with limiting global temperature increase to 2°C. Before co-founding NewClimate Institute, Niklas Höhne worked at Ecofys, a leading climate and energy consultancy (2001 to 2014), where he last was Director of Energy and Climate Policy. Previously he was a staff member of the UNFCCC secretariat (1998 to 2001), where he supported the negotiations on various issues, including reporting under the Kyoto Protocol, projections of greenhouse gas emissions, fluorinated greenhouse gases and emissions from international transport.niklas

For more than 20 years Allan Cohen has been an interdisciplinary management consultant, entrepreneur, and executive. In addition to his eight years in private practice, Mr. Cohen was a Senior Vice President at ZEFER Corporation (an eBusiness consultancy), a co-founder and Chief Operating Officer of Waite & Company (a successful boutique strategy house), and a Principal and engagement leader at CSC Index (creators of reengineering).

Mr. Cohen earned his MBA at UCLA’s Anderson School of Management and his B.S. at Rensselaer Polytechnic Institute. He has been an adjunct faculty member at California State University. He is a Trustee of Cambridge College, and Member of its Executive Committee. He is a member of the Barbados Group, an international think tank focused on the sources of performance. Mr. Cohen is also a member of the Advisory Board of The Vanto Group, a Landmark Education Company. His pro-bono work includes delivery of leadership development, community building, and reconciliation workshops in such diverse places as Belfast, Tel Aviv, and the Mississippi Delta.


Laughlin Artz
Executive Director



For over thirty years, Laughlin Artz has been a successful leader and innovator in an array of seemingly incompatible roles. He is known variously as: a management consultant and transformational educator, a filmmaker and performance artist, an entrepreneur and journalist, and a social and environmental activist.

Across all of these roles, Laughlin brings an unbridled enthusiasm for, and profound commitment to, the possibility that cultural transformation and what he calls “contextual activism” can make a real difference in creating a world that works for everyone.

For the past five years, all of Laughlin’s efforts have been focused on one singular commitment: to end the global climate crisis through citizen engagement and collective action. As a pioneer in making the climate crisis and the ending of it accessible to ordinary people, Laughlin has distinguished himself as a recognized world leader and radical change agent, putting the power to solve humanity’s most urgent problem in the hands of civil society.

Joep Meijer
Chief Scientist



Joep Meijer is a recognized industrial ecologist using life cycle thinking and life cycle assessment to quantify sustainable performance. His consulting firm, The Right Environment, operates on an international scale with local and international players in exploration, processing, manufacturing, construction and policy making. He holds a degree in life sciences from the University of Nijmegen, with a focus on environmental chemistry. He is one of the leading experts on environmental product declarations (EPDs) and implementing Buy Clean policies for state and federal government, focusing on the Federal Highway Administration (FHWA). He is a founding advisory board member of the Texas Electric Transportation Resources Alliance, TxETRA. He is working with the City of Austin to get to NET-ZERO greenhouse gas emissions city-wide by 2040. His personal carbon footprint is negative 17,300 metric tons as opposed to the average US citizen of over 10 metric tons

Jeff Bonar, Ph.D.
Chief Technical Officer



Jeffrey Bonar works at the cutting edge of delivering human value with advanced software technologies. He combines strong business sense, visionary leadership, deep understanding of advanced technology, and passionate commitment to results. He takes raw technologies and finds practical and effective applications that generate human value. He has delivered sophisticated software systems leveraging mobile software, artificial intelligence, customer relationship management, training, and software tools.

Jeff received his doctorate, specializing in Artificial Intelligence, at the Computer and Information Science department of the University of Massachusetts, Amherst in 1985.

Ann Campbell
Art Director



Ann is a pro’s pro: a marketing and design mind with an impressive track record of success. A bachelor’s degree in graphic design from the University of Cincinnati helped launch Ann’s career. While a student, she studied in Switzerland and earned a Vorkurs Certifikat for completing a comprehensive Bauhaus-based curriculum. Before Ann joined us, she had already had over 40 years experience in the fields of marketing and communications as well as over 30 years leading programs in personal and professional training and development.  Ann provides graphic direction for 2030 Or Bust website and collateral.

David Wilborn
Information Technology Director



David has over 30 years of experience in graphic design, web site design and development, and enterprise level application development and support. He holds a degree in Computer Science from the University of Houston. Additionally he has over 25 years’ experience in the field of personal and professional training and development. David manages web design and maintenance as well as IT infrastructure support for 2030 or Bust and Context News.

Eddie Bradbrook
World on Wheels Global Ambassador



Eddie Bradbrook first raced on roller skates aged 14 at Alexandra Palace Roller Rink, London. Eddie went on to skate internationally and has supported Roller Skating ever since. He has lived in the United Arab Emirates for almost 15 years working as a Sustainable Water/Drainage Engineer and Business Development Manager while promoting Roller Skating in his free time.