WOW – Toronto

Madrollers Club Canada Branch will joining
World on Wheels
Instagram: @madrollers.club

In collaboration and support of the 2030 or Bust movement, Madrollers Club in Canada will gather as many skaters as possible to join the World on Wheels international movement, and all skaters will all unify the message of sustainability by
TAKING ACTION:

  1. Skating Session a duration of 2-3 Hours
  2. Download the 2030 or Download the 2030 or Bust application, and register on the website https://2030orbust.org/
  3. application, and register on the website
  4. Wearing the unified t-shirt with the World on Wheels logo and tagline
  5. Participating in the Media Plan (Below) Proposed to all cities

Media Plan Proposal: LET’S GO VIRAL!

The media proposed below is an open invitation to all participating cities in World on Wheels, with hopes of unify the image on social media and help get this event go viral in the world!

 

Here are several ideas and notes to unify a social media image for the event and help make it go VIRAL.
Amongst a great deal of footage that each team will take of their event, we want 1 short video with the suggested common elements below shared from each team:CanadaaCanasaaas

Application

Instagram, Facebook or Tiktok

Style (Post, IGTV, Reel, Story)

Instagram Reel OR TikTok Reel
A reel is a 15-sec multi-clip video with audio & effect

Duration

15 secs video OR compilation of shorter clips adding up to 15 secs to create the reel

Idea

The script will be open for each team to be creative with, but to have some
sort of unification:
2 seconds intro and a 5 seconds outro to the reel.
2 Seconds Intro Proposal: The shot starts with a close-up on the logo on the
shirt, then zoom out on a featured skater
5 Seconds Outro Proposal: Whatever it is; Make it look great!

Notes

  • Portrait mode
  • Day time when shooting preferrable
  • One unified track of music → suggested below
  • Share on each social media
  • Caption can have a common slogan for the event
  • Mention other skating accounts/tags/hashtags

Music Suggestions

https://www.youtube.com/watch?v=KaBYaIa1G5g
Black Eyed Peas – Where is the Love (LEEX Remix) (Tropical House)
Minutes [1:37 – 2:00]